In the U.S. the undisputed market leader in terms of sales in recent years was the Lexus. Second place in the ranking are occupied by BMW. But this year the usual state of affairs seems to have changed.Over the past from the beginning of 2009, eight months, Lexus sold only 2,293 cars more than the BMW. If this trend remains unchanged, it will be very little difference in sales of other premium brands since 2002. In addition, Lexus has lagged behind its main rivals (BMW) within five months of this year: from March to July. And only in August sales, which surpassed the sales of BMW at the 3660 units, allowed the Japanese brand to come forward.During July, sales of BMW declined by 28% or 33 936 units, while Lexus has fallen by 42% or almost 40 000 cars. If you take the number of sold cars for seven months in the context of the most popular models, sales of BMW 3-Series fell 24%, and the sedan 5-series - 15%. Their direct competitors IS and ES both showed regression in 36% and GS 350 - by 60%. The "Five» BMW in popularity among buyers for seven months has surpassed its rival GS five times. The Bavarian carmaker also benefited from sales and 1-Series, which has no direct competitor for Lexus.And that's what the Japanese did not concede to their competitors, so it is in the sales of crossovers. Facelift RX has undergone over the past seven months, showed a sales decline of 4%, while the X3 and X5 have become less popular at 70% and 21% respectively over the same period of time. Incidentally, sales of cars - a very serious factor. It showed the best result in this nomination draws a lot of advantages.First, profits won first place lies in the fact that increases the credibility of the brand and, as a consequence, it becomes easier to sell cars. Secondly, the winner in this commercial race will be another advantage in terms of further progress in the market. It is psychologically easier to buy a car, if it is pasted a label "best", "most popular", "number one", etc. But the sellers are bound to enjoy it such epithets.Thirdly, since the calendar year coming to an end, and BMW and Lexus will use whatever marketing tricks, will spend the last dollar out of the advertising budget, just to get a potential client, in order to finish the year at the top. That's good, because the aggressive marketing actions will certainly lower the price that the consumer is always a plus. Finally, such a competition like BMW - Lexus, will be an occasion for both companies to grow, move forward, which again would only plus the whole industry in general and customers in particular, not only in the United States but also abroad.
