History origin Lexus

History: In 1987, a team of top engineers met to work on a completely new project. Above it are 60 designers, engineers, 1400, 2 300 engineers, 220 auxiliary workers. Force team - a job which was spent about a billion dollars - was created 450 prototypes, which formed the basis of just one car. It appeared Lexus LS 400 with a 4.0 V8 engine and rear wheel drive. The debut of the car in January 1989 at Auto Show in Detroit. Initially, Lexus cars are made only on the Japanese factory Toyota. The first Lexus outside of Japan was produced in Canada in 2003.
Fact: Lexus quickly won and cemented his status as a manufacturer of high quality and reliable cars: the rating company JD Power and Associates, publishes a list of most reliable cars, the U.S., Lexus for 14 consecutive years, holds the first place.
Legend: In August 1983, at a secret meeting of the board of directors of the corporation Toyota chairman Eiji Toyoda voiced an idea that could be briefly described as follows: challenge the best cars in the world. By that time, Toyota has stood firmly on his feet as the world-renowned manufacturer of reliable, affordable, quality cars, popular and mass which does not need to prove. But with the luxury and prestige to this already well-established image at odds, so Toyota has decided to conquer the selected sector of the automotive market with a new brand. This brand and became Lexus.